About us
Good2Know was born from our own struggles in buying used cars. We saw firsthand how difficult it is to make a safe, informed decision—too often discovering hidden issues only after it was too late, or realizing that critical details were never mentioned at the time of purchase.
What started as solving our own problem quickly revealed itself as a global challenge. Buyers, dealerships, and marketplaces alike face the same lack of transparency. That’s why we set out to build Good2Know: an AI-powered vehicle intelligence platform that brings full clarity to the used car market by consolidating trusted data and making it instantly accessible.
Our mission is simple: to make buying and selling cars safe, transparent, and stress-free—for everyone.
Team
Tomi Keinänen
Co-Founder & CEO
Tomi Keinänen is a results-driven entrepreneur with deep expertise in sales and business development. As Co-Founder and CEO of Good2Know, he guides the company’s mission to bring trust, simplicity, and intelligence to the used car market through advanced AI and data insights. Known for his entrepreneurial mindset and ability to turn complex challenges into opportunities, he is driving Good2Know’s rapid growth as a new standard in automotive transparency.
Jarmo Paabo
Co-Founder & CPO
Jarmo Paabo is the co-founder and CPO of Good2Know. A sharp product strategist with a builder’s mindset, he shapes the company’s vision and product direction. Jarmo’s strength lies in turning complex problems into clear, elegant solutions — bridging technology, user experience, and market impact. With a background spanning hands-on tech, design, and storytelling, he drives Good2Know’s mission to make vehicle intelligence powerful, human, and inevitable.
Henri Vähäkainu
Co-Founder
Henri Vähäkainu is a serial entrepreneur and technologist with a track record of building and scaling successful ventures across tech and creative industries. As Co-Founder of Good2Know, he drives the company’s vision, product strategy, and business development — combining hands-on experience from ventures such as AppGyver (acquired by SAP) and Verge Motorcycles with a passion for innovation, data, and meaningful user experiences.
Janne Halmela
Key Account Manager
Janne Halmela is an entrepreneur with over 10 years of sales experience across hardware and software businesses. Skilled in managing the full B2B sales cycle — from cold outreach to closing and invoicing. Over the past five years, he’s expanded his expertise in data-driven solutions as a partner at companies like Hypercell. Now, as the newest member of the G2K team, he’s eager to help reshape the car market industry.
Advisors
Pekka Pärnänen
Senior Advisor
Pekka Pärnänen is a seasoned strategic and operational leader with extensive experience in scaling growth-stage companies and securing funding. Often referred to as the “Godfather of Silicon Valley” for his deep network and long-standing work connecting Nordic founders with global investors, Pekka supports Good2Know as Senior Advisor — helping shape strategy, strengthen partnerships, and accelerate international growth.
Matti Paksula
Chief Technology Advisor
Matti Paksula is a veteran technologist with 20+ years of experience in AI, cloud infrastructure, and scalable systems. As Good2Know’s Chief Technology Advisor, he guides the company’s technical architecture and strategy, drawing on his background as CTO of AppGyver (acquired by SAP) and work with leading startups like Verge Motorcycles and Hopsworks.ai.
Veli-Matti Vänninmaja
Advisor
Veli-Matti Vänninmaja brings decades of experience from the automotive industry, having held leadership roles including Business Director at Netti X. As an Advisor at Good2Know, he contributes deep operational insight, strategic perspective, and domain expertise in mobility to support our growth and execution.
