About Us
The company was born from our own struggles with buying used cars. We experienced firsthand how hard it can be to make a safe and informed decision. Too often, hidden issues only surfaced after the purchase, or we later realized that important details had never been mentioned at all.
What began as an attempt to solve our own problem quickly turned out to be a much broader challenge. Buyers, dealerships, and marketplaces around the world face the same lack of transparency. That is why we built Good2Know. It is an AI-powered vehicle intelligence platform designed to bring clarity to the used car market by consolidating trusted data and making it easily accessible.
Our mission is simple. We want to make buying and selling cars safe, transparent, and stress free for everyone.
The people behind Good2Know
Tomi Keinänen
Co-Founder & CEO
Tomi Keinänen is a results-driven entrepreneur with deep expertise in sales and business development. As Co-Founder and CEO of Good2Know, he guides the company's mission to bring trust, simplicity, and intelligence to the used car market through advanced AI and data insights. Known for his entrepreneurial mindset and ability to turn complex challenges into opportunities, he is driving Good2Know's rapid growth as a new standard in automotive transparency.
Jarmo Paabo
Co-Founder & CPO
Jarmo Paabo is the co-founder and CPO of Good2Know. A sharp product strategist with a builder's mindset, he shapes the company's vision and product direction. Jarmo's strength lies in turning complex problems into clear, elegant solutions — bridging technology, user experience, and market impact. With a background spanning hands-on tech, design, and storytelling, he drives Good2Know's mission to make vehicle intelligence powerful, human, and inevitable.
Henri Vähäkainu
Co-Founder & COO
Henri Vähäkainu is a serial entrepreneur and technologist with a track record of building and scaling successful ventures across tech and creative industries. As Co-Founder of Good2Know, he drives the company's vision, product strategy, and business development — combining hands-on experience from ventures such as AppGyver (acquired by SAP) and Verge Motorcycles with a passion for innovation, data, and meaningful user experiences.
Murdho Savila
VP of Engineering
Murdho Savila is a pragmatic engineering leader with over 13 years of experience across full stack development and complex technology platforms. As VP of Engineering at Good2Know, he is responsible for the technical execution, architecture, and delivery of the product. He has played a key role in building payment processing systems, credit decision engines, and data infrastructure supporting AI-powered search, and brings a strong focus on reliability, scalability, and execution. Murdho combines deep technical expertise with an operational mindset, favoring practical solutions over unnecessary complexity.
Guided by experts
Pekka Pärnänen
Senior Advisor
Pekka Pärnänen is a seasoned strategic and operational leader with extensive experience in scaling growth-stage companies and securing funding. Often referred to as the "Godfather of Silicon Valley" for his deep network and long-standing work connecting Nordic founders with global investors, Pekka supports Good2Know as Senior Advisor — helping shape strategy, strengthen partnerships, and accelerate international growth.
Matti Paksula
Chief Technology Advisor
Matti Paksula is a veteran technologist with 20+ years of experience in AI, cloud infrastructure, and scalable systems. As Good2Know's Chief Technology Advisor, he guides the company's technical architecture and strategy, drawing on his background as CTO of AppGyver (acquired by SAP) and work with leading startups like Verge Motorcycles and Hopsworks.ai.
Veli-Matti Vänninmaja
Advisor
Veli-Matti Vänninmaja brings decades of experience from the automotive industry, having held leadership roles including Business Director at Netti X. As an Advisor at Good2Know, he contributes deep operational insight, strategic perspective, and domain expertise in mobility to support our growth and execution.